Benny Thomas

Background

About Benny Thomas

A life in creative development, brand strategy, innovation, consumer marketing and new business development around the world, all starting before the internet was a thing. I've been a creative director and strategic planning leader at some of the world’s leading agencies, including TBWA\Chiat\Day, Crispin Porter+Bogusky, Young & Rubicam and Lowe Lintas, leading creative and strategy on brands such as Charles Schwab, Paypal, Infiniti, LG, Netflix, Best Buy, Bacardi, Sony, American Express, Chevron, Unilever, Suzuki, Pedigree and Microsoft. Worked with teams all over the world to build integrated global marketing campaigns, grow agencies, and run quantitative and qualitative research programs for marketing and innovation. Learned to see the world from many perspectives, working on consumer goods, not-for-profits, technology, financial services, B2B and entertainment marketing. One of my passions is working as a trainer and workshop leader, spanning agendas as diverse as making mergers work, driving new product innovation, defining brand identity and developing new marketing campaigns. The other is bringing cutting-edge marketing skills to the social and environmental sector. As a global executive, I've has led multi-disciplinary teams across agencies in order to develop genuinely integrated campaigns. And now I get to do all of that with a brilliant set of global and regional teams working to bring the Facebook family of apps closer to brands and communities. Skills: Account planning (aka brand strategy), creative development across media, writing, idea development, brainstorming, presentations, workshop leadership, media, social marketing, international communications, international brand marketing