Benoit Mazier
Solution Consultant at Actito
Based in Allonnes, France
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Seniority
Manager
Department
Sales & Business Development
Location
Allonnes
Industry
IT Services and IT Consulting
Company size
222
Contact information
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b•••••••@actito.com
Phone
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Background
About Benoit Mazier
I've more than 20 years of experience in digital & tech environnement, working for media company, tech vendors, and helping advertisers/brands & Publishers in their digital activities (Data monetization, Data strategies, IA, Adtech, Martech.). I have a solid understanding of data-related challenges, Adtech/Martech ecosystems, and issues related to the convergence of media and CRM, as well as the new challenges of advertising targeting. I have developed expertise in the CX/digital marketing use cases- Acquisition (performance-based acquisition - affiliation / media advertising - Google, Facebook)- Retention (multi-channel customer journeys / customer segmentation)- AI (new uses of AI in marketing - scoring/NBO-NBA-STO, etc.)- Data monetization/Retail media - contextual targeting, Universal IDs, 1st party IDs- Data collaboration (targeting/measurement) through clean rooms
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