Seniority
Director
Department
General Business & Management
Location
Paris
Industry
Research
Company size
1.2K
Contact information
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b•••••••@ipsos.com
Phone
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Background
About Benoit Tranzer
benoit.tranzer@ipsos.com /+33 6 03 13 21 17 With over 30 years of experience in the research industry, I've had the privilege of partnering with global brands to uncover deep consumer insights and drive strategic business growth. My expertise lies in the research industry that has equipped me with solid skills in the areas of global key account management in today’s increasing complex world, insight based consultancy, business development, service/product development, P&L responsibility. Recognized expert in Brand Equity, Adverting and Media effectiveness. Thought leadership (Jury Effie in France during 15 years; lecturer at Sciences Politiques, HEC), founder and main author of Millward Brown’s blog having contributed through POVs, papers in professional marketing magazines and interventions in TV shows. Don't hesitate to connect with me. Eager to collaborate, transmit and share my views if you want to learn more about mywork.
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