Berke Basar
Groups & Events Coordinator at Soho House & Co
Based in Amsterdam, Netherlands
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Seniority
Staff
Department
Operations
Location
Amsterdam
Industry
Hospitality
Company size
6.2K
Contact information
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b•••••••@sohohouse.com
Phone
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Background
About Berke Basar
My professional journey has been shaped by a combination of academic and entrepreneurial experiences, spanning psychology, marketing, event planning, and communication, enriched by my global, cosmopolitan perspective. I am a nomad of sorts myself, the past ten years have taken me from Istanbul to Los Angeles, Orange County, New York, and now Amsterdam. Over the past decade, I’ve developed a deep understanding of consumer behavior—recognizing that decisions are rarely rational, but often shaped by emotions and subconscious processes. This insight has guided me in crafting strategies, events, and brand experiences that not only meet business objectives but also resonate on a human level.
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