Bermie Dalagan

Background

About Bermie Dalagan

Seasoned digital marketing professional with a comprehensive background spanning 12 years, specialising in Paid Digital Marketing campaigns. Extensive expertise in strategic planning, implementation, optimisation, reporting, and analysis, ensuring maximum campaign effectiveness. With advertising agency background, has demonstrated ability to effectively manage diverse accounts and clients across various industries, including B2B, B2C, FMCG, Finance, Travel, and Hospitality low to high tier budget. Demonstrates a deep understanding of Google Ads platforms, including campaign types PMax, Shopping, Search, Display, and YouTube. Can create, manage, and optimise campaigns across these platforms to achieve specific objectives like increasing website traffic, conversions, and brand visibility. Possesses in-depth knowledge and experience with Meta Ads, utilising different advertising formats like conversions, catalogue sales, and advantage shopping. Able to leverage Meta Ads effectively to target relevant audiences, increase click-through rates, and drive conversions. Utilises data-driven insights to make informed decisions and continuously improve campaign performance. Proficient in analysing key performance indicators (KPIs) and generating detailed reports to measure success and present findings to stakeholders.(GA4, Data Studio, Triple Whale, Shopify) Stay up to date with platform changes and industry best practices to stay ahead in the rapidly evolving online advertising landscape.