Bernard Gitonga

Background

About Bernard Gitonga

With 10+ years of experience, I drive revenue growth and profitability for multimillion-dollar businesses across East Africa through innovative Business, Sales, and Marketing strategies. I turned around underperforming Sales teams, implemented process improvements, and fostered a collaborative culture to maximize customer acquisition and retention, expand market share and achieve sustainable revenue and profit growth. Severally, I have been commended by leaders for uncovering latent market demand, driving digitization efforts, forging mutually beneficial distributor relationships, and championing the implementation of operational efficiencies across Sales, Human Resources, and Supply Chain functions. In addition, I have gained recognition for inspiring a strong sense of ownership and creating a collaborative environment where everyone is driven to excel. In my spare time, I take great pleasure I have several notable accomplishments and these include: ⇒ Achieved a remarkable 138% growth in gross profits by onboarding new high-performing distributor, facilitating Financial, HR and Operational set up including licenses and regulatory compliance, effective team training and route planning. ⇒ Significantly grew EABL share of revenue of a key wholesaler from an average of 21% to 36% by optimizing inventory management, implementing proactive selling strategies, including reviewing journey plans, enhancing systems & sales incentives. ⇒ Reduced distributor COGS by 26% through FIFO process implementation and simplified warehousing trackers; additionally saved operating costs by reducing wastage and breakages, route realignment, improved leasing terms, team restructuring. ⇒ Developed and executed Go-to-Market Strategies that positioned 4th Street as the second most popular wine in Kenya in only 2 years and the 2nd highest volume earner for Distell, with volumes of 9K Liters monthly. ⇒ Boosted customer acquisition rate by 36% through mentoring, coaching and training of sales team and distributors on branding, unique selling propositions of the product portfolio, sales customer care and engagement. ⇒ Illuminated an untapped market opportunity for Glenrock and spearheaded product development, exceeding forecasted sales by 300% and becoming one of WOW’s largest volume products with cases sold in year 1 alone. Please get in touch with me at +254 723 319507 | Email: berngitonga@gmail.com for further details.