Bernd Anders

Background

About Bernd Anders

In summary, below is a preview of some important skill set: Development and execution marketing concept, material and activities – always sales support in focus: 20+ years of experience of marketing services or tactical marketing; management, strategic and creative thinking, planning, implementation, coordination, and revision of all marketing activities (B-2-B) to support the regional and global sales teams (with a strong focus on EMEA) of Objectif Lune. Ownership and accountability of marketing budget: Management of people, resources and processes including negotiations with external partners and contractor. Reporting to national and international senior executives. Supporting the sales through lead generating activities like events (virtual and physical), advertising and digital marketing campaigns. IN DETAIL: Responsibilities: The development and execution of tactical marketing activities across the EMEA region. Responsible for an overall budget of €200K and multiple external marketing agencies specializing in digital marketing, communication, event management and PR. Generating a pipeline of new B-2-B sales opportunities through a continuous program of targeted direct and indirect marketing campaigns. Developed and implemented a European campaign plan, the communication strategies and the presence at a number of significant online and physical events. Achievements: Concept and execution of the European communication and digital marketing program; sales orientated campaigns for building awareness and generating new business. Development and implementation of marketing activities to position the company as solution provider. Improved market visibility through the presence at a number of high profile international trade shows, conferences and customer events. Launched a new business service offering based on the “Hybrid mail” concept to the international print and mail market. Strengthened the global corporate brand through the development and implementation of a set of new Corporate Identity Guidelines. Developed and excecute content based and direct digital marketing campaigns.