Bernhard Guetz

Background

About Bernhard Guetz

Most of my professional activities take place at the Carinthian University of Applied Sciences, where I serve as the Program Director of the internationally oriented degree program “Digital Marketing & Sales.” In addition, I work as a lecturer and senior researcher in the fields of marketing and business development. My responsibilities include teaching subjects such as digital marketing and marketing fundamentals, as well as supervising students’ final theses. In 2021, I founded Guetz Consulting, where I act as a founding partner and consultant. In this role, I support companies in developing and implementing their marketing strategies and help them achieve their business objectives. I also work as a part-time lecturer in digital marketing at WIFI Styria, where I share my expertise and hands-on experience with participants, helping them deepen their knowledge and apply it in practice. Beyond my professional commitments, I am actively involved as a member of the European Advertising Academy and the European Marketing Academy and I serve on the management board of the Competence Circle Marketing. With my diverse experience in marketing, teaching and research, I aim to provide valuable insights and practical guidance to both companies and students in the areas of marketing and business development.