Bernice Chan

Background

About Bernice Chan

Skilled senior-level marketer with a deep understanding of international performance marketing. Currently contracting part-time at NZTE working on the Made with Care global campaign promoting NZ food and beverage to consumers and industry. Through NZTE's Digital Implementation Coaching Programme I coach NZ businesses on enacting their digital strategies to grow in international markets. I also undertake consulting and project work for clients in the food and beverage and technology industries. Here are some of my sweet spots for how I can help businesses succeed with reaching their target customers and converting them- Building digital capabilities within businesses, building teams or bringing onboard agency partners- Customer journey mapping and marketing strategies to aid awareness, consideration, conversion and retention- Developing robust measurement frameworks and digital/ marketing KPIs- Paid media - the structuring and optimisation of paid search (SEM/PPC) and paid social campaigns- SEO best practice - website technical audits, keyword analysis, website structuring and optimisation recommendations- Website development scoping and project management - Content marketing strategy, content pillar development and calendar planning.