Bernice Lopez Smith

Background

About Bernice Lopez Smith

Senior Ad, Mar Tech, and Media executive who builds thriving sales cultures. History of success in growing market share, revenue increase, and contribution to the bottom line. “Team-first” leader and communications partner who diligently and repeatedly converts prospects into long term clients and turns opportunity into revenue. Revenue driver who negotiates and closes complex deals - forges productive relationships with C-level executive leaders along with board members to capture and expand business opportunities with exceptional negotiation and business development skills. Strategic decision-maker, results driven, and persuasive negotiator, adept at closing intricate deals and generating solutions to complex challenges. Strong values of diligence and a growth mindset. Accomplishment Highlights: Consistently reached revenue objectives by successfully increasing ad revenue while managing inventory and attrition risk for two top linear (Broadcast TV) networks in the general market and Hispanic market. Shaped a vibrant sales culture while supporting a diverse customer base across various industries spanning automotive, finance, medical, higher education, legal, and recruitment. Received 2020’s FOX #1 Club Award given to FOX affiliates that exemplify excellence. Areas of Expertise. Vision & Leadership | Change Leadership | Turnarounds | New Business | Diversification Strategies | Budget, Forecasting & Sales Revenue | Public Relations | Advertising | Digital Media | Media Planning | Strategic Partnerships Marketing Communications & Strategy | Rapid Growth | Negotiation | Team Building & Development | Problem Solving Interests: Learn French and Italian as a third and fourth language | Strive to live The KonMari Method lifestyle