Bernice Paz

Background

About Bernice Paz

I am an experienced and detail-driven Digital Ad Trafficker and Ad Operations Specialist with over 25 years in advertising—including 18 years in digital media—bringing deep experience in managing the end-to-end execution of advertising campaigns across digital and print platforms. Since 2017, I’ve specialized in ad trafficking, contract fulfillment, and quality control for high-traffic news and lifestyle websites in Northern California. I also create weekly HTML5 solo and dedicated email campaigns, working closely with internal teams to ensure compelling content and accurate delivery that drives engagement. Earlier in my career, I served as a Creative Campaign Manager, producing effective print and digital campaigns tailored to local business needs. My cross-functional collaboration and eye for visual detail earned me recognition as Employee of the Month in November 2014. Core Strengths: » Google Ad Manager (GAM 360), Campaign Fulfillment, Quality Control » HTML5 Email Production, Campaign Monitor » Branded Content Production & Webpage Builds in Nativo Platform » WordPress Content Management & Landing Page Updates » Digital Campaign Management & Platform Optimization » Collaborative Ad Operations Across Sales, Design & Editorial My foundation in print design, magazine layout, and photo toning enhances my ability to deliver visually polished, high-performing campaigns. I thrive in deadline-driven environments where both technical precision and attention to detail are key.