Bernie Smit

Background

About Bernie Smit

One of the most level headed, purposeful people I’ve ever had the pleasure of working with. His ability to balance the needs of both his clients and the agency was truly world class"- Craig Rodney, MD Cerebra."Clients love him, his colleagues adore him and the leadership of the business would always know that with Bernie involved, we would not need to worry about the performance of that account"- Mike Oelschig, MD Wunderman Thompson. My exposure to extraordinary brands has allowed me to work with many wonderful clients, people and teams over the last 18 years in the ad industry. My experience spans from below-the-line, through-the-line and above-the-line advertising, social and digital marketing. This includes large scale events, promotions and exhibitions, including print, radio, tv as well as social content marketing and strategy, analytics, community management) and full digital media landscape. This has enabled me to successfully manage large accounts and teams, in highly demanding environments and scenarios. I am a firm believer in brilliant basics, commitment and consistency to build ongoing results. Leading with this behaviour to ensure excellence. Managing teams firmly but very fairly as foundation. I place their growth and career needs first which in turn allows them to perform and excell in their roles. Industry / Sector experience- Banking & Finance - Energy / Petroleum - Pharmaceutical - FMCG (Fast-moving consumer goods)- Telco (Telecommunication)- Motoring / Automotive - Technology I have had the pleasure of managing some of the most amazing brands as listed below- Unilever: Nutrition and Ice Cream Business Group (Magnum, Cornetto, Walls, Twister, The Vegetarian Butcher, Knorr, Hellmans, Lipton PepsiCo)- Builders Warehouse - Luminous Banking Software Solutions - Altron - Total - Liberty - Suzuki (Automotive, Marine and Motorcycle)- Vodacom - Proctor & Gamble EMEA - PharmaChoice - Eskom - Absa - Momentum - Mondelez International - Standard Bank of South Africa - Captain Morgan, Belsazar, Baileys, Gordon’s, Tanqueray to name a few Diageo brands. I look forward to continually growing my experience and repertoire in the years to come, and having a meaningfull impact on and positive change for my clients and team members. In my free time you can find me on a bicycle (mountain bike and road) or enjoying the outdoors and nature with my lovely wife. I am enthusiastic about health and wellness as well as movement. I believe your body and its capabilities allow you to express yourself and life to the fullest.