Bert van Den Berg

Background

About Bert van Den Berg

Strategic and people-first marketing leader with 25+ years of experience growing global brands across Europe and Asia. Currently leading the European expansion of an AI-native marketing platform developed in Asia, helping marketing teams work smarter with greater agility, creativity, and impact. I blend human insight, distinctive strategy, and smart technology to drive growth, performance, and deeper customer connection. My background spans B2B, B2C, and D2C, with deep expertise in marketing strategy, growth marketing, AI-driven marketing, and digital transformation. I’ve worked with global corporations, scale-ups, consultancies, and as a hands-on entrepreneur, always with a customer-centric mindset and a strong focus on impact. Known for a no-nonsense, down-to-earth style, I combine innovation with pragmatic execution, build high-performing teams, and foster a culture of trust, ownership, and results. Core expertise:* Modern Marketing & Strategy: Marketing strategy, growth marketing, go-to-market, brand strategy and positioning, customer centricity, revenue growth, marketing innovation * Digital, AI & Technology: AI-driven marketing, digital transformation, CRM, martech, content marketing, customer lifetime value, data-driven decision-making, generative AI * Customer Engagement & Performance: Integrated marketing, brand advocacy, customer retention, demand generation, lead conversion, e-commerce, social media strategy * Change & Leadership: Marketing Transformation; Change Management; Global Marketing Management; Executive Leadership; Servant Leadership; Stakeholder Management; Sales & Marketing Collaboration; Team Development; Coaching Sectors of Expertise: B2C; B2B; D2C; Consumer Goods; Consumer Electronics; Personal Care; Health & Wellness; Home Appliances; Dairy; Lighting; Interim Marketing; Marketing Consulting