Bert Vandewiele

Background

About Bert Vandewiele

When I co-founded Chronion, it was with one clear belief: too many B2B companies — especially in Food & FMCG — have strong products, great people, and solid ambition, but lack the commercial structure and strategy to truly scale. THE PROBLEM? Even the most driven teams often hit a ceiling. Growth stalls. Margins shrink. Sales and marketing operate in silos. Revenue strategies rely on gut feeling rather than data. And despite lots of effort, results don’t follow. THE SOLUTION? A more structured, strategic, and hands-on approach to growth. At Chronion, that’s exactly what we deliver. We help companies unlock their full commercial potential by embedding strategy, structure, and executional power into their go-to-market approach. We do it with and for our clients — always with a focus on measurable impact. My personal expertise lies in: Growth Strategy – Helping leadership teams define where to play and how to win Revenue Growth Management (RGM) – Structuring pricing, mix, promotions & trade terms for profitable growth Category Management – Driving joint business plans that add value for both retailers and suppliers Ready to reflect on your growth challenges and opportunities? Send me a message here on LinkedIn Visit Or email me directly at: bert.vandewiele@chronion.com A bit about me: ° 15+ years of experience in B2B commercial strategy ° Deep expertise in Food & FMCG ° Hands-on, impact-driven approach ° Co-founder of Chronion ° Passionate entrepreneur Outside of work, I enjoy: Time with family & friends Good food, good company ‍ Cycling & running Watching series & movies Exploring new places