Bertus Bouwman

Background

About Bertus Bouwman

In today’s world, it’s not just about creating content—it’s about telling stories that connect with people. I’ve spent over 15 years working across borders, building marketing & communication strategies that help organizations get their message across in a way that resonates. I began my career as a journalist, working as a foreign correspondent for newspapers, radio, TV, and online media to explain German politics and business for a Dutch audience. My experience as editor-in-chief of two local newspapers taught me how to lead teams, develop content strategies, and stay curious about the stories that matter. This foundation in journalism gave me a deep respect for storytelling, which I now bring into my work in marketing and communications. What I do: Develop cross-border marketing strategies that improve collaboration and engagement Co-founded three content marketing platforms, recognized for strengthening international trade relations Led media productions, from podcasts to articles and webinars, helping businesses share their stories Former foreign correspondent and editor-in-chief, with experience across print, radio, TV, and digital media Career highlights: Collaborated with over 30 international partners, from governments to industry leaders 🧠 Integrated AI into content workflows to streamline production and improve efficiency Played a key role the last 10+ years in promoting Dutch-German trade and innovation Completed my Executive MBA at ESCP Business School, with a focus on strategic marketing and international business Launched a podcast series about breaking your carreer boundaries I’m always eager to learn, share ideas, and work with others who want to make an impact through communication. Feel free to reach out if you’d like to connect!