Bess Auer

Background

About Bess Auer

Bess Auer is an expert in leveraging digital strategies to enhance brand development. Named “Best Business Person to Follow on Twitter” by the Orlando Business Journal, Bess currently oversees the organic content marketing strategy for C4 Social, an agency that focuses on online growth and engagement for select nationally-known clients. A former educator, Bess is an artist and writer who brings a creative view to community building in the digital world. Her first business book "Unio: The Art of Intentional Community Building" was an Amazon bestseller and takes the lessons she has learned from helping some of the world's largest brands build their communities better. A graduate of Greg Pollack’s Starter Studio tech accelerator, Bess is well-known in the blogger and influencer space. She hosted the Florida Blogger & Social Media Conference, one of the largest in-person conferences of its kind in the nation, before the pandemic transformed how people connect and learn. Bess also hosted two seasons of Blog Talk TV, a nationally syndicated television show seen on both Cox Cable and Spectrum (formerly Brighthouse). In addition to her television duties, she hosted the weekly FM radio talk show Smarketing News, airing regionally on WPRK 91.5 FM, which focused on new media, tech tools, startups, and best marketing practices. Bess was also the owner and founder of Florida Swim Network, a company that covered competitive swimming, including producing live stream and television broadcasts for the University of Florida, the SEC Network, and ESPN. Bess also oversaw the launch of Your Swim Channel, the first-ever OTT television channel to focus on competitive swimming. Both Florida Swim Network and Your Swim Channel were acquired in 2017 after Bess and her crew covered the Rio Olympics as credentialed press.