Beth Anderson

Background

About Beth Anderson

The process of distilling the complex into the simple is what inspires me to create compelling designs. Whether in two or three dimensions, my approach to design is optimistic and fresh, while keeping solutions strategic. I seek the unique, creating an end-user connection that conveys the brand’s benefit. Skills • Advertising, graphic design, user experience and information design for web, print, branding, packaging and environmental graphics • Overall creative direction and design of projects, from initial branding, strategic positioning to final design execution • Strong concept copy writing skills • Management of projects from marketing and initial client contact through final presentation • Production, scheduling and budgeting • Believer in collaboration as the ultimate key to success • Proficient in evaluating research and clinical studies • Adobe Creative Suite and Microsoft Office Selected Accomplishments • Designs for SAMS events empowered fundraising efforts, resulting in 100% event attendance and 150% increase in fundraising results • Launched Pepcid AC creating the first over-the-counter H2 Antagonist, taking the number three prescription medicine to the top over-the-counter brand • Created the first “Metal Wine Label,” increasing product revenues by 200% while gaining a 5-star rating at Wolfgang Puck restaurants • Developed environmental graphics for Hyundai created language bridges for Korean retail; introduced the “Fresh” concept, which redefined Korean supermarket marketing