Beth Anderson

Background

About Beth Anderson

I specialize in managing digital communications strategy and production for mission-based organizations, from email to web and from CRM to CMS. and SMS, too. I want to make sure your digital marketing gets your users what they need, especially if it involves digging into analytics to see what's working and what isn't, whether it's your SEO or your social media strategy. I love user-centered design because your users are the experts at what they need. I also want your internal teams to have working processes. And I can help you with that! In my career, I've helped print publications move to digital spaces for the first time, used analysis to encourage adoption of a mobile-first website design, and helped organizations adapt to a changing digital landscape by adjusting marketing campaigns, social media strategy and web content approaches. I love helping users move through the marketing funnel, even when the marketing funnel's outcomes and KPIs are out of the ordinary. Solving sticky marketing and communication problems is fun for me, and I don't mind getting in the weeds to figure it out. I've been fortunate to work with some amazing managers and truly talented teams, and have appreciated being able to lead teams, mentor those early in their careers and even train student workers (my favorite!).