Beth Boecker

Background

About Beth Boecker

Since 2018, I have brought my extensive history and considerable skills in marketing and lead generation to Select Construction. I have been able to continually generate leads organically year after year which has enabled the business to go from annual revenue of less than a million to our goal of 14 million this year. I have been in Franchising since 1995 as part of the initial team for Sport Clips. During my tenure, I helped guide the Sport Clips franchise from its sole, original location to over 1,500 throughout the United States. I helped organize CRM systems as well as launching and redesigning websites for both the franchise and local stores. I implemented the marketing and lead generation that enabled the sales team to sell over 1,900 franchise licenses. I trained, assisted, and advised Area Developers to further help grow the brand in metropolitan areas such as Chicago,+Dallas/Ft. Worth, Houston, Southern California and others. Strategic Franchising 2014-2018 Director of Franchise Sales Administration Oversee six different well-established brands Provide leadership over the entire admin staff Coaching sales team on how to effectively sell Franchises Measure and report on performance of all marketing efforts Manage the relationship and organize communication with all departments Launched two new CRM Sales systems Generated over new leads annually Supported franchise brand and development through SEO management, digital marketing campaigns, print and social media development Evaluate new initiatives with proven results Designed, implemented and managed the annual marketing plan and budget to meet corporate goals Supported the sales team Established a pre-qual program to qualify prospective franchisees Manage the relationship and organize communication with all brands Oversee the social media strategy and inform strategic intent for social posts Measure results of social media initiatives and apply learnings to future campaigns Manage planning and budgetary requirements for all brands Perform analysis and create recommendations to drive improvement and increase revenue Key team member of the Pet Wants franchise launch team. Over 100 licenses sold in the first year Sport Clips 2007-2014 Director of Franchise Development Sport Clips 1995-2007 Marketing Director Various roles