Beth Campbell

Background

About Beth Campbell

As an accomplished media communications leader with over two decades of experience working in NYC and the Pacific Northwest, I have consistently delivered strategic vision and leadership to multi-billion-dollar organizations, shaping narratives and driving impactful results. My career journey spans renowned institutions such as REUTERS, where I served as a Global Editor and Senior Vice President, and the Pacific Northwest National Laboratory, where I hold the role of News & Media Director. Professional Experience: Global Editor & SVP, REUTERS (1995-2006) Built and led a global team of investigative financial reporters and analysts, crafting compelling narratives that shaped the discourse in the world of news and media. Played a pivotal role in driving strategic initiatives and fostering innovation in media storytelling. Chief Content Officer, ABM (2013-2016) Oversaw 27 magazines and digital brands, spearheading multimedia enterprise storytelling initiatives. Demonstrated prowess in building dynamic cross-functional teams and driving content strategy that resonated with diverse audiences. News & Media Director, Pacific Northwest National Laboratory (2017-Present) Direct external communications efforts for a non-profit, DOE-funded research institution, focusing on breakthroughs in energy resiliency, cybersecurity, and climate science. Successfully manage web, social and digital media operations as well as a thriving newsroom with exceptional skills in top tier media placement. Key Specialties: • News & Media Strategy • External Communications • Multimedia Enterprise Storytelling • Team Management & Leadership • Institutional Communications • Web, Digital & Social Media Management • Stakeholder Engagement Education & Training: • Bachelor of Arts in Journalism, Pennsylvania State University • Bachelor of Arts in French, Pennsylvania State University • Graduate of Landmark’s Team Management and Leadership Program (Two-year intensive training) Passion & Vision: I am deeply passionate about leading and empowering individuals, leveraging the power of storytelling to communicate complex concepts in science and technology, and solving intricate problems to drive high-impact outcomes. My commitment to excellence, coupled with a relentless pursuit of innovation, positions me as a strategic asset in navigating the evolving landscape of communications. Thank you for visiting my LinkedIn profile! Let’s Connect! Beth H. Campbell bethharmencampbell@gmail.com