Beth Hanson

Background

About Beth Hanson

I delight in developing strategies to drive inbound demand generation. I believe that expert content is the way to win in today’s oversaturated marketing landscape. All marketing strategies must be centered around content, and every strategy must be interconnected to deliver the right content to the right user at the right time. Effective marketing takes collaboration from a cross-functional teams; I enjoy both working alongside others and providing mentorship / leadership to team members. One of my specialties is search engine optimization (SEO), where I’ve earned the moniker Queen of SEO. I devise SEO strategies that win. Competitive keyword? Technical audience? No problem. I can get to page 1 for the most competitive keywords. Another specialty is conversion rate optimization (CRO). I’m passionate about user journeys and utilizing data to deliver positive web experiences. From top-of-funnel to bottom-of-funnel, I can find the right offer and language to get that conversion for any product and any industry. Outside of work, I love spending time with my husband and our two cats. I also pride myself on continuously learning — from reading to cooking to learning how to figure skate as an adult.