Beth Hickey

Background

About Beth Hickey

Fully bilingual Marketing Director and Senior Account Director with over 20 years of experience driving strategic growth in the health, pharmaceuticals, and agri-food sectors. Excels in leading teams, delivering strategic plans, executing innovative campaigns, and fostering partnerships to enhance market presence and deliver measurable business results. STRATEGIC MARKETING LEADERSHIP Proven ability to design and execute multi-channel marketing programs that drive business growth, enhance brand visibility, and resonate with diverse audiences. Success in transitioning organizations from operational to strategic marketing functions, bringing clarity and focus to initiatives. INNOVATION IN CAMPAIGNS & BRANDING Development and launch of creative and impactful campaigns, such as the award-winning omnichannel campaign for Myrbetriq®. Expertise in branding and rebranding efforts, particularly in competitive sectors and during challenging periods, like the COVID-19 pandemic. MARKET GROWTH & EXPANSION Skilled in identifying market opportunities and creating strategies to expand organizational reach, such as licensing depression products in Europe. Effective in building joint ventures and partnerships that amplify market presence. STAKEHOLDER & RELATIONSHIP MANAGEMENT Strong ability to engage and collaborate with Key Opinion Leaders (KOLs), clients, patients, and affiliates to build advocacy and align goals. Demonstrated success in fostering trust and securing endorsements by aligning organizational offerings with stakeholder needs. CROSS-FUNCTIONAL LEADERSHIP & CULTURE TRANSFORMATION Known for leading teams to execute innovative initiatives and driving cultural transformation, as seen in my work with Dairy Farmers of Canada and other organizations. Expertise in change management, enabling organizations to adapt to evolving markets and stakeholder expectations. HEALTH, PHARMA & AGRI-FOOD EXPERTISE Deep knowledge of the life sciences industry, including therapeutic areas like CNS (Depression), cardiology, dermatology, oncology, and renal. Strategic understanding of agri-food, health, and life sciences sectors, enhancing positioning through sustainable practices and value-based messaging. VALUES Integrity & Transparency Collaboration & Teamwork Empowerment Accountability & Autonomy Clarity MOTTO “People don’t buy what you do: they buy why you do it.” Simon Sinek