Beth Houk

Background

About Beth Houk

Sales and Marketing Executive with a proven track record of significantly improving occupancy and revenue. Demonstrated success includes increasing occupancy for Asbury Place Maryville to 100%. Optimizing sales performance within multiple CCRC and Life Plan communities including Kirby Pines, Westminster Canterbury of the Blue Ridge, and The Orlando Lutheran Towers. Successful relationship building abilities combine with expertise in developing and executing effective strategies for growing business, revenues, and profitability to create a powerful synergy. Outstanding success at accurately analyzing markets and creating effective approaches to optimize results. Big picture visionary, with strong leadership and excellent sales ability, communication, interpersonal, presentation, and collaborative teamwork skills. Decisive and proactive. Passionate about sales, as evidenced by success in a diverse and highly regulated industry base. Specialties: Life Plan and Continuing Care Retirement Communities (CCRC)