Beth Kerr

Background

About Beth Kerr

Hi there! I’m a marketing leader who’s passionate about building meaningful connections between brands and the communities they serve. As the Manager of Marketing Partnerships at one of Canada’s largest credit unions, I get to bring sponsorships, partnerships, and community initiatives to life in ways that make a real impact. Over the years, I’ve blended strategy with creativity to deliver results that matter — from driving major brand campaigns to supporting local causes that truly make a difference. One of my proudest career moments was leading the internal and external campaigns that helped secure member approvals for the successful merger of connectFirst and Servus Credit Union — a complex and high-stakes project that required thoughtful communication, engagement, and teamwork. Today, I focus on creating sponsorship strategies, community programs, and event experiences that align with our organization’s values while strengthening our brand presence. I’m passionate about finding fresh, innovative ways to connect with people — whether that’s through memorable activations, meaningful partnerships, or initiatives that give back. I’m also a big believer in building strong teams, fostering collaboration, and creating space for creative ideas to thrive. The best part of my job? Seeing the impact we can make when great ideas come to life. When I’m not working, you’ll find me spending time with my family, reading, discovering new music (I’m starting a record collection!), or lifting/stretching/walking/riding with Peloton.