Beth Marchetti

Background

About Beth Marchetti

Highly-motivated, seasoned destination marketing professional with over 29 years of leadership in the Chicagoland tourism industry. • Innovative, experienced consensus builder with demonstrated success in advocacy, and ability to formulate strong strategic alliances with stakeholders. • Exceptional public speaking and written communication skills, and a positive, professional leader committed to helping shape the future of tourism. • Respected director with ability to implement integrated marketing strategies that deliver results in team environment. AWARDS & ACCOMPLISHMENTS: • Secured millions of dollars in operating and marketing dollars for the CVB, resulting in ten additional sports tournaments, dozens of promotional campaigns, and nearly one millions dollars in yearly savings for advertising buys. • Raised 10% increase in additional local funding each year through sponsorships of seasonal campaigns, advertising buys and cooperative programs. • Researched and implemented new membership program model to provide equitability and sustainability for organization. Increased municipal partnerships from 8 to 14, generated an additional 25% in local revenues.* 2014 Best Visitors Guide - Illinois Governor's Conference on Tourism * 2013 Top 100 DMO's to follow on Twitter * 2013 Member of the editorial advisory board for Illinois Meetings & Events magazine * 2013 Increased advertising sales revenues 11.5%