Beth McNally

Background

About Beth McNally

As a Product Marketing Director at AT & T, I lead a high-performing team of product managers, driving the strategic and financial management of multi-billion-dollar smartphone equipment subsidies and promotional spending. My role involves devising innovative device offers that significantly reduce churn rates, optimize offer efficiency, and maintain robust cost control in a highly competitive market. Key achievements include- Maintaining industry-leading churn with strategically designed device offers- Launching groundbreaking offer structures that reinforced AT & T's market position in wireless and broadband convergence- Securing essential funding from manufacturers to support strategic promotional initiatives. Previously, as Director of Corporate Strategy, I conducted industry analysis and financial research to evaluate new business opportunities, including co-authoring a whitepaper on Web 3.0 and leading market research on consumer adoption of Web3 services. At Cricket Wireless, I managed projects that fueled subscriber growth by 52% over four years and generated over $20M in annual revenue through strategic rate plan implementations. My leadership during the COVID response offer launch brought it to market in under two weeks. With a career spanning roles in strategic pricing, corporate strategy, and product marketing, I bring a deep understanding of market dynamics, financial acumen, and a collaborative approach to achieving outstanding business results. I am passionate about leveraging my skills to drive growth and innovation in the telecom industry. Let's connect to explore how we can drive success together!