Beth Muse Barney

Background

About Beth Muse Barney

Marketing, Innovation, Promotions and Licensing industry expert with a 27+ year track record of top performance at top consumer packaged goods company. Unique leader with valuable experience building strategy and delivering results through competencies including: marketing/digital marketing; innovation; promotional platforms, shopper marketing, licensing, and financial p&l statement business applications. I have a strong will for action, building relationships and a passion for driving growth. Throughout my continual career progression, I have been successful in leading base marketing, innovation and/or promotional marketing for regional and global Brand programs. Previous experiences and performance have led to my current role providing organizational leadership for WK Kellogg Co inbound and outbound licensing. Consistently demonstrating strong communication and negotiation skills. Through the years, I have developed deep relationships within the marketing arena and currently collaborate with leading companies at an executive level to bring some of the most successful branded products to market.