Beth Percynski

Background

About Beth Percynski

I bridge the relational gap between the business of government … and the business of business. In the advocacy landscape, trusted relationships are a precious commodity, and worth their weight in gold when crises arise. Corporations rely on Government Relations (GR) leaders like me to stay keenly attuned to policy and politics so business continuity is safeguarded. I consider myself a GR “relationship wonk,” professionally and artfully attending to the needs of each stakeholder by ensuring that the right people get the right information at the right time. WHAT KEEPS ME UP: How can I earn the ear of key players, so we can get legislation we can live with? How can I constructively and honestly keep my business abreast of updates – good or bad? How can I clearly communicate our company’s position with a message and tone that resonates? How can I manage and triage information flow to maximize impact and minimize overwhelm? How can I be agile, responsive and persistent to pivot dynamically within a 24/7 social media cycle? How can every negotiation make room for compromise and the art of win-win? MY PHILOSOPHY: Help other people get what they want, strategically. Listening is a powerful key to communication. Convening nimble coalitions is an art form. Trust building is like a muscle – it takes sweat equity. The best relationships take the long road.