Beth Seeber

Background

About Beth Seeber

With an entrepreneurial spirit, I love to bring order out of chaos. A lifelong learner adept at picking up new technology, strategies, and ideas for streamlining marketing initiatives, setting budgets, and achieving strict timelines. I enjoy finding smart solutions, hot yoga, Grapefruit Spindrift, and sleeping in on Saturdays. Growing up in the coffee industry as Marketing Manager of a national office coffee service company, I honed the ability to create great things with nothing but determination and a little elbow grease. Slinging coffee to the masses in the Local Services and Consumables industries gave me invaluable hands on experience in the world of Marketing, Package & Print Design, Communications, eCommerce, UX Design, Merchandizing, and Search Engine Optimization (SEO). Moving into the agency space, I sharpened my skills in Content Strategy, Digital Marketing, and Systems/Processes. Utilizing both custom-coded (HTML, CSS, Bootstrap) and CMS systems (Shopify, WordPress) to build websites for informational/Lead Gen and eCommerce needs, I've reorganized, reconstructed, and maintained site structures and assets to streamline UX and conversion funnels. At four companies, and through consulting clients, I have demonstrated prowess in SEO and content strategy, crafting content calendars and fostering communication between departments to grow Organic Search acquisition targeted to B2B and D2C audiences. Further, I have deep-dived to learn the ins and outs of multiple CRMs and created sales processes, then built and led regular training sessions for sales staff at three companies. In this chapter of my life, I want to contribute my skills and energies to a cause I can be fully passionate about. Sharing my joy in organizing and adjusting processes, while looking for any relevant patterns and issues, my aim is to make my team more successful and maximize our productivity. I am thrilled to be part of the marketing operations team at Children’s Health, on a mission to make life better for children in North Texas and beyond.