Beth Tillotson

Background

About Beth Tillotson

Highly accomplished senior marketing leader with a unique blend of creative and strategic experience including, 15+ years leading integrated teams to achieve business and communications objectives. Successful in developing impactful brand positioning strategies, integrated marketing programs, and promotions targeting consumer, business-to-business, trade/dealer, and multi-channel audiences. Extensive experience in strategic planning and execution for traditional and digital media, website, social media, direct response, email, PR, events and market research. Excels in leading all aspects of project management, from strategy and client service to budgets and schedules to managing team resources. CORE STRENGTHS: Brand Marketing, Advertising, Marketing Analysis & Planning, Corporate Communications, Creative Services & Agency Management, Product Marketing, Promotions, Project Management, Strategic Planning, Event Development/Management, Business Development, Team Leadership/Management SELECT CAREER HIGHLIGHTS: • Defined and executed digital marketing strategy for Weir’s Furniture, including new website with real-time pricing and product data, email, social media, and SEO/PPC; integrated media alignment drove an 8% top-line sales increase. • Introduced integrated content marketing programs/processes and social media strategies to build The Nolan Company’s thought leadership profile and grow awareness of firm’s practice areas and service offerings. • Managed creative/media activity for a leading bariatric surgery center, overseeing traditional and digital media and budgeting for a campaign that drove a 48% increase in leads and development of a new creative direction. • Created national, dual channel product launch program for new residential garage door products. Program included national and co-op advertising, packaging, and in-store POP, and resulted in top of the line positioning with major home center retail customers (Home Depot & Lowe’s).