Beth Torrie

Background

About Beth Torrie

Passionate senior-level advisor for BtoB software and services companies. Market Research, media strategy, business development, integrated marketing and corporate planning expertise with an outstanding reputation for transitioning goals into gains that power branding and fast growth.Expert in the information technology sector with 20 years of experience in industry analyst relations, marketing strategy and media communications to support programs for startups, midmarket and large companies. Regularly delivers against aggressive goals to help companies meet and exceed their business objectives.Excellent communicator who has the ability to engage executive management, industry leaders, technology media, line of business owners, program stakeholders, partners, customers and colleagues on latest project activities and timelines. Dynamic manager who inspires teams to produce outstanding results. Proven ability to define, organize and execute day-to-day operations within budgetary and time constraints. CORE SKILL AREAS Agency Relations Branding and Messaging Budget Management Business Development Channel Marketing Content Management Systems Content Strategy Contract Negotiations Competitive Benchmarking Corporate Communications Cross-Functional Collaboration Customer References Demand Generation Digital Media Enterprise Software Executive Communications Executive Leadership Executive Relationships Global Marketing Industry Analyst Relations Industry Analysis and Forecasting Industry Influencer Integrated Marketing Market Leadership Marketing Strategy Media Strategy Operations Management Partnerships Product Marketing Public Relations Segmentation SEO/SEM Services Marketing Speaking Engagements Social Media Team Management Technology Media Technology Partnerships Thought Leadership Training and Education