Beth Whitfield

Background

About Beth Whitfield

Specialized in revitalizing underperforming business segments, orchestrating turn around and securing market leadership in highly competitive industries. Working across Pantene, Head & Shoulders, Old Spice, Amazon, Loblaws, Shoppers Drug Mart, Walmart, Costco and other respected national brands. Client relationship management: Turning low-trust into high-trust working relationships to profitably grow our mutual business. Leadership & people management: Natural coach and mentor, fostering strong team culture through both people management & company culture leadership. Sales strategy: Developing and executing successful yearly business plans that fit company and client objectives AREAS OF EXPERTISE Cross-functional collaboration: Spearheaded the strategic vision and direction of P&G Beauty's eCommerce division, unifying a cross-functional team of 50+ members across sales, brand management, finance, product supply, market research, and public relations. Data analysis: A self-described ‘data nerd’ with deep technical knowledge of PowerBI and other reporting. Allowing for faster & better insights & actions. Sales forecasting: Managed accurate sales forecasting for a $70M point-of-sale portfolio, and administered budgets exceeding $6M, optimizing resource allocation and expenditure for customer teams. Leadership & people management | eCommerce strategy | Digital marketing | Data analysis | Sales forecasting | Customer relationship management | Strategic thinking | PowerBI | Cross-functional collaboration