Bethany Baker

Background

About Bethany Baker

I’m an accomplished Graphic Designer and Design Lead with extensive experience across print and digital media. Currently leading creative at The School of Life, I oversee visual identity, campaign design, and brand storytelling for a global audience. My work spans art direction, illustration, and creative project management, with a strong focus on meaningful, human-centred design. After studying at Manchester School of Art, I went on to work with brands such as MUJI Europe and The School of Life, and collaborate with clients including Croydon Council, Manchester Metropolitan University, Papier, and various independent businesses. I’m also the co-founder of Design Clever, an award-winning online platform that showcases emerging and established design talent from around the world. Driven by curiosity and a genuine love for creativity in all its forms, I thrive on bringing ideas to life, whether through thoughtful branding, crafted visuals, or mentoring the next generation of designers.