Bethany Bayer

Background

About Bethany Bayer

Throughout my career in marketing, I continue to feed my curiosity and embrace continuous learning. I identify connections to help solve interesting problems that drive results. I have years of experience driving business results relying on data, research, and insights to guide the work. I lead a group of talented strategists and am humbled to learn from them everyday. I focus on transparency, trust, wellbeing and balance for my teams nurturing continuous growth and development. I have worked across a number of industries including retail, non-profit, healthcare, hospitality, finance, and B2B and take pride in the results I've driven with my teams. I have a proven track record of identifying areas for growth, driving business development efforts and delivering results for my clients. Expertise includes inspiring creative development through insight mining and creative strategy, brand strategy, brand and creative research, retail marketing, healthcare marketing, consumer insight development, social media strategy, customer relationship management planning and analysis, customer segmentation and analysis, customer and marketing research, and non-profit work.