Bethany G.

Background

About Bethany G.

Marketing leader with 10+ years driving growth through strategic content, brand development, and cross-functional collaboration. Currently serving as Marketing Director at Quantum Connect AI, where I develop go-to-market strategies for AI voice technology solutions, creating content that bridges complex technical capabilities with practical business applications. As Founder of Basecamp Tech Fest, I'm scaling a unique technology conference from concept to execution, managing all aspects of content strategy, user journey design, and stakeholder communications. This experience includes developing messaging frameworks for diverse audiences—from technical developers to C-suite executives—and creating content systems that drive both engagement and conversion across multiple touchpoints. My background spans Fortune 500 content strategy (including work with Nike and entertainment industry clients) and growth marketing for both enterprise and startup environments. I specialize in translating complex technical concepts into clear, compelling content that drives user action and business results. Core expertise: • Content strategy and UX writing for growth funnels • Cross-functional collaboration with executive teams and technical stakeholders • A/B testing and conversion optimization across multiple platforms • Brand voice development and messaging frameworks • User journey mapping and onboarding content design • Growth marketing for B2B SaaS and technology companies Previously collaborated with C-suite executives at MemorialCare Health Systems, Steadfast, Commune, and numerous high-growth startups, developing content strategies that support both user acquisition and retention goals. As a CODA (Child of Deaf Adults), I bring unique perspective to accessibility-first content design and user experiences. Based in Boise, Idaho.