Betsy Vallone
Investment Advisor at Essential Asset Management, Llc
Based in Norwell, United States
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Seniority
Staff
Department
Finance & Accounting
Location
Norwell
Industry
Investment Management
Company size
1
Contact information
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b•••••••@adviserinfo.sec.gov
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Background
About Betsy Vallone
Digital Marketing Experience THE CLASSY CANINE •Launched The Classy Canine( ), a private dog training business, in August 2010 •Created a dog training blog on wordpress.com in May 2010 •Converted Wordpress blog to customized domain (theclassycanine.net) through wordpress.com’s paid hosting services to begin building Google site rankings •Upgraded to Fatcow’s Joomla hosting services for a more robust, business oriented, yet user friendly CMS •Enhanced business website through lead conversion tools available on Joomla, such as customizable contact forms, social media sharing buttons, calls to action, and other link building tools •Registered theclassycanine.net with online search directories: Google Places, Yelp, and Yellow Pages •Built and tested demo website through Vistaprint’s CMS in March 2012 prior to converting from Fatcow. Kept existing domain and website hosted with Fatcow while building up website authority for new site •Streamlined business branding and logo on all printed and online material marketing ( including email) through Vistaprint, giving dog training business a more professional image •Created Facebook business page through Vistaprint CMS •Expanded online training services with 1:1 Skype consulting sessions, and webinars, testing online audience interest through a questionnaire posted on Facebook and the website •Added PayPal shopping cart for online registration to dog training seminars, and for client pre-payment of private training packages •Per Vistaprint’s analytics, is currently generating on average 5-8 new clients a month in dog training business, which constitutes more than 85% of overall business •A converted lead, or new client that signs up for a training package, ranges from of new revenue per month
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