Betsy Vavrin

Background

About Betsy Vavrin

SMC Marketing is a subsidiary of SMC Partners, Inc, a woman-owned corporation. We deliver data-driven strategic recommendations for our bank and FI clients to implement, manage, and improve their small business and wealth management programs, focusing on the needs of women-owned and diverse-owned small businesses and their owners. For the past 15 years, our team has collaborated with our bank and FI clients to produce programs for women and minority small business owners to: deepen their product and service portfolio train front-line and small business banking bankers identify relevant event speakers provide complimentary meeting locations implement more responsive call centers educate small business owners about business finances localize national and regional campaign programming improve website, marketing materials, and events develop interactive customer experiences design ongoing 1:1 communications construct unique small business rewards align with local minority organizations create industry-specific lending recommendations organize networking groups and mentorship programsMost importantly, we have helped our #bank clients listen and learn from their own minority small business banking customers so they can serve them better.We design our strategic recommendations to improve our clients' relationships with their customers, increase customer loyalty and improve NPS scores. Successful implementation includes personalized, one-to-one customer communications to extensive customer engagement strategies.For over 25 years, we have developed and managed client programs to grow their customer relationships through engagement, education, and reward strategies. We have successfully crafted the marketing strategies for our clients' programs to increase profitability, market position and share of customer through one-to-one strategic marketing programs.Our clients include several top-10 U.S. banks, credit card and national insurance and real estate entities.