Betty Enriquez
Director New York State Office of Trade and Tourism at Empire State Development
Based in Puerto Rico
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Seniority
Director
Department
Other
Location
Puerto Rico
Industry
Economic Programs
Company size
675
Contact information
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b•••••••@esd.ny.gov
Phone
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Background
About Betty Enriquez
Dynamic senior marketing executive with excellent track record of developing brands in the CPG, Services and Media industries. Strategic thinker and successful at positioning brands to build equity and maximize revenue. Multicultural expert in Hispanic and African American Markets. Experience also includes General Market and International Markets. Specialties: Brand positioning, business development, marketing strategy, strategic planning, advertising and media campaigns, innovative and online marketing, team builder and executive leadership qualities. Fully bilingual in Spanish, English and intermediate Italian.
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