Bev Moline
Director of Marketing at Membership Corporation Of America
Based in Minneapolis, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Minneapolis
Industry
Advertising Services
Company size
3
Contact information
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b•••••••@membershipcorp.com
Phone
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Background
About Bev Moline
Experienced direct marketing professional skilled in developing and managing strategic objectives utilizing a variety of marketing channels including email, web, direct mail and telemarketing to acquire new members, as well as promote membership upgrades and ancillary programs. Have in depth experience in creating annual budget goals and performing quarterly re-forecasts; able to explain variances and develop strategies to overcome budget shortfalls. Have developed testing strategies to ensure growth and program performance improvements; possess analytical skills to be able to conduct and analyze results and roll-out winning performers. Specialties: Establish and manage all aspects of marketing campaign project schedule, from creative brief through execution. Work collaboratively with cross functional teams to ensure projects are delivered accurately and on time. Manage database queries and understand modeling strategies to ensure most profitable list segments are solicited. Work with outside agencies, freelancers and service providers. Adapt quickly to changing priorities.
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