Beverley Ferguson
Executive Director, Acquisition and Retention Marketing at Comcast
Based in Lansdale, United States
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Seniority
Other
Department
Other
Location
Lansdale
Industry
Telecommunications
Company size
61K
Contact information
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b•••••••@comcast.com
Phone
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Background
About Beverley Ferguson
As an Executive Director at Comcast, I lead the growth marketing, offer strategy, insights and performance analytics team, driving data-driven decision-making across the organization. I have successfully developed and implemented strategic initiatives that enhance customer acquisition and retention, optimize pricing, and improve operational efficiency. Prior to joining Comcast, I served as the VP at Citizens and TD Bank, where I led teams of analysts and strategists to develop and execute pricing strategies and financial performance across both sides of the banking balance sheet (credit card, small business, mortgage, home equity and deposit products). I leveraged my legal background and analytical skills to ensure compliance with regulatory requirements and optimize revenue growth. I am passionate about applying my expertise in business analysis, financial modeling, and presentations to create value for customers and stakeholders.
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