Beverly Dunlap
Senior Copywriter Editor at Salary.Com
Based in Boston, United States
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Seniority
Staff
Department
Writing/Editing
Location
Boston
Industry
Software Development
Company size
1.3K
Contact information
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b•••••••@salary.com
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Background
About Beverly Dunlap
I’m an accomplished copywriter and marketing and communications professional, with broad experience and expertise in creating content that engages both internal and external audiences. I excel as a best-practices and standards developer, brand enforcer, and consensus driver. I’m a creative storyteller, who brings ideas to life through powerful, imaginative, “human” copy. Overview of key achievements- Rewrote subscriber email alert copy to be more engaging. As a result, resume uploads spiked (221%), new accounts (99%), and apply starts (39%), over a two-week period- Improved and expanded content library by creating videos, eBooks, collateral, white papers, and social tiles- Led and managed the rebranding, content development, and relaunch of IBM's Smarter Workforce blog site- Built, managed, and inspired a cohesive, successful reporting team from geographically dispersed individuals via mentoring, coaching, and leading by example- Automated the design job request process, resulting in faster assignment, completion, and delivery of marketing and client content.
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