Beverly Scheels

Background

About Beverly Scheels

As a creative, goal-oriented leader, I leverage a strategic mindset, solid business acumen, and systems-thinking to exceed customer's needs. Highly skilled at marketing and product development, I deliver on-time product launches and optimized product plans & programs within both client (B2B and B2C) and agency arenas. Best known for personal credibility, integrity and effective communication. Expertise in: Cross-Functional Leadership | Product Strategy & Launch | Marketing Literature | Promotions & Events SKILLS •Leadership: Proven ability to negotiate, influence and build credibility and strong cross-functional relationships across all levels in a global, matrixed organization. •Creative Management: Extensive expertise in successfully engaging, guiding and inspiring creative teams to plan, develop and implement marketing communications programs and initiatives. •Customer-Focus (VOC): Proficient in leveraging voice of the customer insights to generate excitement with new and unique products and programs that focus on customer delighters and latent needs. •Analytical Skills: Leverage consumer insights and data intelligence to influence decisions, refine strategies and generate results. •Organization: Demonstrated superior ability to manage complex projects and programs, delivering high-quality, on-time results in fast-paced, large team and independent environments. •Critical Thinking: Effective in resolving product development, launch or process conflicts through listening, negotiating and thought leadership. •Adaptability: Thrive in an ever-changing environment of ambiguity, innovation and constant change. •Curiosity: Constant learner that consistently monitors the changing industry, competitive environment and consumer landscape to apply innovative solutions. With a strong personal interest in Sustainability, Health & Fitness, I infuse energy and exceptional discipline to achieve goals and promote balance in all I do. Contact me at scheelsbl.gmail.com!