Beverly Shepard

Background

About Beverly Shepard

CAREER SUMMARY: Beverly Shepard is an accomplished senior communications specialist and multi-award-winning marketer. Beverly's versatile expertise spans private and public sectors. She has worked for Fortune 500 companies, as well as the nation's largest public health organization. Beverly's communications and marketing experience is supplemented by her law degree, which gives her a creative, as well as an analytical approach, to business matters. She also holds an accreditation in public relations. EXPERTISE: • Brand Alignment • Brand Management • Campaign Management • Marketing • Marketing Communications • Internal Communications • External Communications • Editing • Writing • Project Management • New Business Development • Contract Negotiation • Contract Compliance • Regulatory Adherence • Media Relations • Public Relations • Research • Strategic Executions • Tactical Executions Beverly's leadership has been displayed in a variety of positions, managing people and projects. Her creativity and results-oriented nature has placed her in leadership positions around deliverables that include marketing campaigns, technology launches and her company's community-related charitable endeavors. She has managed budgets of more than $2.5 million. Beverly has worked for some of the nation's largest media organizations, including The Atlanta Journal-Constitution. Beverly's creative campaigns have been featured on CNN and Fast Company.com, as well as on a local ABC-TV affiliate. Beverly has taught media law as an adjunct professor. She has received various awards and honors, including a first-place state marketing campaign award from the Virginia Press Association. Specialties: Strategic Planning and Tactical Execution; Branding/Campaign Management; Corporate Communications; New Business Development; Budget Maintenance; Contract Compliance; Contract Negotiations; Team-building; Writing and Editing; Voice Talent