Bharat Krishnan

Background

About Bharat Krishnan

Result driven professional with 25 years of diverse experience in Strategy developments Planning Sales Marketing Product and Brand Management spanning Food Cosmetics Jewelry and Specialty Chemicals across India Middle East and the UK backed with an MBA from Ashridge Business School UK. Change agent with proven success in architecting marketing strategy and tactical actions for maximizing revenue distribution market penetration and customer satisfaction. Thorough knowledge of product / market mix & market entry strategies market research & scaling sales and brand management. Collaboratively work with media agencies to develop ATL and BTL campaigns. Strong stakeholder engagement collaboration and trouble-shooting skills. Team builder with excellent interpersonal communication and organizing skills. Work well under pressure in a fast paced environment. Analytical and astute thinker adept at identifying recruiting and managing top talent. Computer literate. . Professional Value Offered Strategic Strategic Planning New Product Development Value Propositions Differentiation Market Entry & Expansion Competitive Analysis Sales Forecasting Budgeting Financial Management Cost Control Key Account Management People Management Talent Identification Recruitment and retention Training & Development Strategic tie-ups KPI Evaluation Marketing Segmentation & Positioning Product & Brand Management Brand Equity Brand identity and Architecture Brand Activations & Events Category Management Brand communication Loyalty Programs Customer Insight & Market Research B2C & B2B Sales Consumer engagement strategies Pricing strategy Vendor Development Trade Engagement Social Media Strategy Consulting - Appreciative Enquiry