Bhargavi Kulkarni
Head - Marketing and Strategy (Eruvaka, Nutreco) at Eruvaka Technologies
Based in Hyderabad, India
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Seniority
Other
Department
Other
Location
Hyderabad
Industry
Appliances, Electrical, and Electronics Manufacturing
Company size
172
Contact information
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b•••••••@eruvaka.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Bhargavi Kulkarni
I build and scale monetization, GTM, and growth engines for multi-sided platform businesses across enterprise and consumer ecosystems.Operating at the intersection of product strategy, category creation, positioning, user behavior, and revenue, I translate 0→1 innovation into repeatable commercial scale and accelerate 1→N portfolio expansion across global markets.Problems I Solve• Take new product and platform propositions from validation to scaled adoption across users, creators, and partners• Architect monetization and engagement systems that drive revenue, retention, and ecosystem expansion• Define category strategy and market positioning to shape demand, influence user behavior, and enable long-term value captureSelected Impact• Scaled an $80M enterprise advertising portfolio to 50% YoY growth, expanding share of wallet and adoption (Google)• Led global commercialization of a ~$163M ad innovation initiative across 6+ regions from MVP to GA (TikTok)• Led product marketing and ecosystem GTM for Roposo (Glance), scaling the platform to 80M+ users through creator-led growth, content-commerce repositioning, and habit-driven engagement, driving 30x awareness lift Most recently, I’ve been building a 0→1 consumer venture in stealth — leading opportunity assessment, business model and monetization design, and structured product–market fit validation — alongside select strategy engagements in sustainability.I bring 13+ years of experience across digital platforms spanning B2B AdTech, Consumer Internet, and Financial Services — partnering cross-functionally across product, sales, content & creator partners, and regional marketing to translate strategy into measurable user and revenue growth.
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