Bhaskar Mitra
Head of Product and Customer Marketing at Lucanet
Based in Stuttgart, Germany
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Seniority
Director
Department
Sales & Business Development
Location
Stuttgart
Industry
Software Development
Company size
921
Contact information
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b•••••••@lucanet.com
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Background
About Bhaskar Mitra
As an innovative, passionate, growth-driven, and highly resilient leader with over a decade of hands-on global experience in Private Equity, Fortune 500, turn-around, and accelerated growth environments, I thrive in fast-paced, winning environments and possess an unbridled passion for driving change. I am a seasoned professional with a proven track record in creating and implementing 360-degree value-oriented customer-centric go-to-market and business growth strategies, placing the customer and their needs at the core of everything I do.When I commenced my journey with TeamViewer in 2019, the company's billings stood at around €230 million, with a portfolio of IT remote connectivity solutions that predominantly catered to SMB and SOHO segments on a global scale.Fast forward four years, and we have evolved remarkably, culminating in a successful IPO. Our solution portfolio has expanded to encompass IT, and OT needs across diverse verticals. We have driven a steep growth trajectory in our enterprise segment, resulting in an impressive €650 million in billings today.The TeamViewer journey has been extraordinary, marked by a relentless focus on continuous innovation and evolution that has propelled us to the forefront of the digital transformation landscape. Our remote connectivity and digitalization solutions seamlessly integrate and create communication and workflows between humans, IT, and OT systems, leading the charge towards a more efficient and sustainable world. Leveraging cutting-edge technologies such as augmented reality (AR), artificial intelligence (AI), and machine learning (ML), we remain steadfast in our pursuit of staying at the forefront of this exciting and rapidly evolving landscape.My expertise lies in driving growth and customer success by building and executing solid go-to-market strategies, along with world-class customer journeys and a content strategy that caters to customers' needs throughout their entire journey. I excel in activating the full marketing mix, leveraging data and analytics, and driving efficiencies across global organizations.Software as a Service (SaaS) I Leadership I Go-to-Market Strategy I Product Launch Strategy I Product Marketing I Content Marketing Strategy I Market Positioning Strategy I Omni-Channel Marketing I Integrated Marketing Communications Planning I Public Relations I Analyst Relations I Data Analytics I Enterprise Marketing I ABM I Field Marketing I Performance Marketing I Demand Generation I B2B Marketing I Partner Marketing I Demand Generation
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