Bianca Bevan

Background

About Bianca Bevan

As a Marketing Manager at Scentre Group, the owner and operator of Westfield in Australia and New Zealand, I have over six years of experience in creating and executing innovative and impactful marketing campaigns that enhance the customer journey and drive business outcomes. With a Bachelor of Commerce in Marketing and Public Relations from Curtin University, I have developed strong skills in consumer insight, campaign strategies, and shopper marketing, as well as a passion for delivering exceptional brand experiences that connect with the audiences and communities we serve. In my current role, I lead a team of marketing professionals to plan, implement, and evaluate integrated marketing initiatives across multiple channels and platforms, leveraging data, creativity, and collaboration. In my previous roles, I also contributed to the development and execution of various brand experience projects, such as events, activations, partnerships, and sponsorships, that aligned with the Scentre Group's vision and values. I am motivated by the opportunity to work with a diverse and talented team, and to learn from the best in the industry. I am always looking for new ways to grow and improve as a marketer, and to make a positive difference for our customers, partners, and stakeholders.