Verified recordConsumer Goods

Bianca Brooks

Director, New Initiatives and Franchise at Funko

Based in Los Angeles, United States

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Seniority

Director

Department

General Business & Management

Location

Los Angeles

Industry

Consumer Goods

Company size

1.4K

Contact information

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Email

1 credit

b•••••••@funko.com

Phone

5 credits

+1 ••• •••• ••••

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Background

About Bianca Brooks

Hey there! I'm a passionate brand marketer who absolutely loves all things consumer products and pop culture. With a solid background in brand and franchise management, I've honed my skills in new product and retail launches, brand + strategic partnerships, publicity, talent relations, new business development, and project management. I thrive on dissecting complex issues and exploring new areas of business with enthusiasm. Throughout my career, I've had the incredible opportunity to work with some of the biggest names in the industry, including Disney, Los Angeles Clippers, Los Angeles Rams, and Funko. One of the things I take pride in is building strong relationships across the entertainment and consumer products landscape. In my roles, I've had the chance to oversee franchise and new business initiatives, and even lead Funko's NFT program called Digital Pop! I've also spearheaded exciting in-store activations, orchestrated successful new product launches, and strategic partnerships for Funko Flagship Stores. On top of that, I've been involved in managing various franchises in the Disney portfolio- including Nightmare Before Christmas, The Muppets, Mickey Mouse, and Disney Channel’s Tween IP. I've crafted worldwide marketing and product strategies, created impactful presentations for key stakeholders, and launched multi-million dollar marketing campaigns utilizing digital content, social media, special events, and print. If you're looking for someone who brings a wealth of experience, a deep understanding of consumer products and pop culture, and a knack for developing franchises and new businesses, then let's connect!

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