Bianca Gaspini

Background

About Bianca Gaspini

As a Recruitment & Marketing Officer at the University of Toronto, I lead domestic and international outreach with a focus on helping undergraduate students explore graduate pathways. With 13+ years in higher education, I’ve built strong relationships with high schools, undergraduate faculties, and counsellors to grow enrolment, while championing equity, diversity, and inclusion at every stage of the recruitment process. Student Admissions & Recruitment: Guiding undergraduates through admissions pathways, application processes, and graduate opportunities. Strategic Marketing & Branding: Designing targeted campaigns that boosted applications by 80% and student diversity by 156%. Data-Driven Decision Making: Leveraging CRM systems and analytics to optimize outreach and measure impact. Diversity & Inclusion Advocacy: Spearheading initiatives to attract underrepresented students, ensuring an equitable academic environment. Stakeholder Engagement & Outreach: Partnering with undergraduate faculties, counsellors, alumni, and industry to expand opportunities for students. Rebranded the MMPA program, strengthening its visibility and market identity. Implemented high-impact social media campaigns, increasing engagement by 90% over traditional methods. Managed a $200K annual recruitment budget, optimizing spend for maximum reach and ROI. Organized recruitment fairs, info sessions, and networking events to connect undergraduates with graduate opportunities. Honoured with the AI Out of the Box Thinking Award and AI Long Term Value Creation Award (2025) for innovative student engagement strategies. I am passionate about creating inclusive pathways and using innovative recruitment strategies to inspire the next generation of students. I welcome opportunities to connect and share insights on recruitment, admissions, marketing, equity, and higher education strategy.