Bianca Mohn

Background

About Bianca Mohn

I’ve always loved marketing. When I was a kid, I would critique the labels of cereal boxes and juice boxes, making edits to the language and design with a red Crayola marker. In 6th grade, I read the Emperors of Chocolate by Joel Brenner, and fell in love with how branding and communications can change the world. Hi, I’m Bianca. I’m a thoughtful strategist, a detail-oriented account manager, and a connector of ideas and information. What I love most about my work is brainstorming a big idea for a campaign or initiative with my team, researching the data and trends to see how it fits into the competitive landscape, choosing the right words to bring the ideas to life, and pairing it with visuals that resonate. It’s why I’ve been called “a big picture thinker with attention to detail.” In the past few years I’ve worked with top brands like Amazon, Safeway, Banfield Pet Hospital, Bowflex, The Campaign for Female Education (CAMFED), House Wine, Johns Hopkins University, Interface, and others to tell their stories. I’ve led brainstorms, dived into the data and research, created strategies, written press releases, presentations, surveys, industry reports, and worked with the media to publish interviews and articles. From the digital side, I’ve developed social media campaigns, strategies, and copy, managed new website launches, written digital newsletters, managed blogs, worked with graphic designers on creative images, and overseen analytics and reporting insights. In the past year, my work has focused on brand transformation, strategy, directing client accounts and internal teams, and managing brand partnerships. At the core, my work is storytelling. As my MBA degree specialized in sustainable innovation, my favorite stories to tell are those that lift up our planet and our people. Interested in connecting? Let’s talk. Skills and expertise: Brand development, strategic planning, team leadership, creative thinking, public speaking, project management, research, writing